Thursday, September 10, 2009

Richard Branson

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From a dyslexic high school dropout to a thriving billionaire and adventure capitalist knighted by the Queen of England, Branson carved a unique path to success using his personality as his greatest leverage. His career has spanned over thirty years and his brand has become one of the most recognized globally. How did he do it? Leadership: Branson once joked, "I believe in benevolent dictatorship provided I am the dictator." Despite this, Branson's success has come about in large part due to his leadership skills and the respect, care and autonomy he gives to his employees. He understood that without a solid team behind him, he would not be able to make his dreams come true. Branding: "I want Virgin to be as well-known around the world as Coca-Cola," Branson said. With over 250 companies bearing the Virgin name, Branson has come close to achieving his goal. With no university degree or formal education, Branson has managed to create a unique business strategy using unorthodox methods of licensing out his brand and promoting his products to no end. Despite claims of selling out, Branson has steadily grown his brand over the past thirty years and increased its presence worldwide. Resilience: After a failed around-the-world balloon trip, Branson said of his experience, "It has been like hitting up against a solid brick wall. All day and all night long, we battled to get through it." This battle is a familiar one to Branson, who has seen his share of failed business ventures. But, in typical Branson fashion, he rebounds from his failures with the same youthful energy he had the very first day he created Virgin Records. His passion to create cannot be quelled by any obstacle no matter how large. Ambition: "We'd lov [...]

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