Tuesday, October 13, 2009

A touching Pantene Commercial

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Simply an inspirational story don't you think? Some people say I analyze too much, however here's the thing I have a talent for which is cracking people's strategy. :) Have you asked? Why did Pantene create this commercial? Have you asked what is the purpose of the video? Why is the Girl Flinging here hair while she was playing the violin towards the end. Well simply its too touch your emotions. However indirectly it is anchoring your mind.
Anchoring is a neuro-linguistic programming term for the process by which memory recall, state change or other responses become associated with (anchored to) some stimulus, in such a way that perception of the stimulus (the anchor) leads by reflex to the anchored response occurring. The stimulus may be quite neutral or even out of conscious awareness, and the response may be either positive or negative. They are capable of being formed and reinforced by repeated stimuli, and thus are analogous to classical conditioning. Taken from Wikipedia
While this video was created for the purpose of branding. It does really get to the extent where someday when you think of Pantene, you will remember this. I actually cried when I watch the video.. heh.. Now I'll remember Pantene forever ... hehehe

Visit http://www.fadzuli.com for the FULL article.


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A touching Pantene Commercial