Monday, April 19, 2010

Content not just advertisement...

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What many people do not understand is that they think they have a good advertisement, people will come to their website and buy whatever they are selling.. Well maybe for the short time but not long term. That is why maybe you are running that Multiply or Facebook e-shop and suddenly you realise one day nobody is knocking on your multiply/facebook shop anymore to buy that product you have. What happened? We have to study the psychology of the human mind. In this case, because you have been advertising in and out, you never realise that you are not adding value to your clients or potential client lives. Rather you are just selling them something. People do get sick of this from time to time. People need to be fueled with great information and TRIGGERED to get them going.. What really attracts people is your content. Without great content you are just like the other 90% of the people online who will not be making money on a continuous basis. So how do you begin creating great contents? Well this is what I teach during my course. This technique can be used before you write that article, before you record that audio and before you create that video. And because you need to create at least 6 articles or audio or video series to run a campaign, you need to sort this ideas out first. Are you familiar with the Mind Map? images 1) It begins with the Main Topic... Say you are selling a Super Juice.. So write down that SUPER JUICE at the center of your paper. 2) Then begin asking yourself questions Use the FIVE Ws - Who What Where When Why and ONE H - How Questions like: Who would buy this product? Answers can range from: - A Father who has health [...]

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Content not just advertisement...